Fancy

A campaign for ALROSA Diamonds' fancy-colour collection. Only one diamond in ten thousand is born with colour — saturated yellows, pinks, lilacs and blues — and that rarity is the whole story: the only warm thing in a frozen world.

Films of ice, lilies and arrested water, where a coloured stone burns quietly at the centre of the cold. Macro photography braided with CGI simulation — winter, staged one crystal at a time.