Campaign Films

A campaign for Liu Jo — the Italian fashion house founded in Carpi in 1995 by Marco and Vannis Marchi and named after two youth nicknames, Liu and Jo. Grown from a small textile workshop into one of Italy's defining prêt-à-porter brands, Liu Jo dresses a woman who is Milanese by attitude wherever she lives.

Vertical films shot on cinema cameras: a black suit, a grey horizon of studio light, long takes and exact framing — the collection carried by a turn of the shoulders and the pause before leaving the frame.